Multifamily Real Estate Marketing
Crescent Place Townhomes & Flats is a 1–2 bedroom residential community in Savannah, GA, blending historic Southern character with elevated, modern interiors.
Scope of Work: Multi-channel marketing plan • Marketing plan implementation + management • web design • Agency selection + management • Signage • Floor plan creation • Photography • Virtual Staging • Reputation management • Quarterly marketing performance reports
Brand & Strategy
Website Launch
Embay Atelier partnered with agency Poetic on the website foundation — selecting the template and directing the texture, color, and typography choices — while writing all on-site copy from scratch and implementing the live chat integration.
- Aligning brand positioning with business objectives to support lead generation and maximum occupancy
- Positioning the asset to meet competitive rental market standards while resonating with the local renter demographic
- Website strategy and information architecture
Content & Creative
- Complete website copywriting and content development, from scratch
- Content direction for photography, staging, and floor plans to ensure a unified visual narrative across every touchpoint
- Art direction of custom 3D floor plans — selecting furniture styles, finishes, and layouts to best market each unit type and buyer persona
- Commissioning and directing new professional photography and multiple photo shoots to reflect the elevated brand positioning
- Oversight of virtual staging to help prospective renters visualize the space and lifestyle
- Stock photography curation to supplement commissioned assets and maintain visual consistency
- Live chat implementation to support on-site content and lead capture
Virtual Staging
To help prospective renters see beyond an empty unit, Embay Atelier directed a full virtual staging initiative across Crescent Place's floor plans. Vacant, dated interiors were transformed into warm, fully furnished spaces — complete with curated furniture, art, and styling that reflects the community's elevated brand positioning and speaks directly to the local renter demographic. This before-and-after approach does more than fill a room — it tells a lifestyle story, giving prospects an immediate emotional connection to the space and accelerating the decision to lease.
Social Profile Branding & Setup
Ensuring a property's identity carries seamlessly across every platform, from Instagram bios to Facebook business pages, with consistent visuals, voice, and iconography that reinforce brand trust at every touchpoint.
Curbside Signage
To cut through a saturated leasing market, we designed a series of feather flag signs positioned along the community's main walkways, capturing foot and drive-by traffic at multiple sightlines. Each flag paired bold "Now Leasing" messaging with real interior photography, giving prospects an immediate visual cue of the renovated units before they ever stepped inside a model. Unit-mix callouts (1–4 bedroom apartments and townhomes) were layered in to speak directly to a range of prospect types, while consistent brand colors and the Crescent Place logo reinforced recognition across the property. Positioned beneath the community's mature tree canopy, the flags read as a natural extension of the landscape rather than a disruption — modern, inviting, and impossible to miss.
