Multifamily Real Estate Marketing

Scope of Work:

1. Brand Strategy & Positioning
2. Model Unit Interior Restyling & Staging
3. Multi-Channel Marketing Plan & Management
4. Website Design Direction
5. 3D Virtual Tour Production & Integration
6. Photography Direction
7. Paid Search Strategy & Optimization
8. Floor Plan Handout Design
9. Reputation Management
10. Quarterly Performance Reporting

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Content & Creative

• Directed the interior restyling of the model apartment, selecting furniture, finishes, and styling to elevate tour quality and conversion
• Commissioned and directed new professional photography to reflect the upgraded brand positioning
• Produced 3D virtual tours of the restyled model unit and directed their placement and functionality on-site
• Rewrote website messaging to clearly articulate value and differentiate from nearby competitors
• Rebuilt paid search strategy around high-intent renter behavior — refining keyword targeting, campaign structure, and budget allocation to reduce cost-per-click

Floor Plan Shells

• Designed floor plan shells to support leasing

Staging

Embay Atelier led the physical restyling of the model apartment — selecting furniture, finishes, and layout to align the in-person experience with true luxury positioning — then carried that same point of view into a full website relaunch, directing photography, messaging, and 3D virtual tour integration to match.

• Restyled and staged the model unit to reflect the property's actual price point and target lifestyle
• Aligned brand positioning with business objectives to close the gap between asset quality and market perception
• Directed website relaunch strategy, messaging, and information architecture to clearly differentiate Farmhouse within its competitive set
• Integrated 3D virtual tours into the site experience to extend the model unit's elevated presentation to remote and pre-tour prospects