CONTEXT

Lily & Cata Nail Saloon engaged us to elevate their online presence and better reflect the quality, care, and experience of their in-studio service. As a growing small business, their existing website lacked the polish, clarity, and visual storytelling needed to stand out in a competitive market.

APPROACH

We led a full website overhaul, reimagining both the strategy and execution from the ground up. This included a complete redesign of the site to clarify brand positioning, articulate key differentiators, and create a more inviting, trust-building narrative for first-time visitors. Alongside the written content, we developed new visual media and curated supporting imagery to create a cohesive, modern aesthetic aligned with the salon’s elevated, wellness-forward approach.

KEY OUTCOME

The result is a refined digital presence that feels intentional, professional, and approachable—one that accurately represents the luxurious Lily & Cata experience, strengthens brand credibility, and supports long-term growth by converting online visitors into loyal clients.